Just wonder what the thousands of non-believers who drive by this sign each day think.  While it’s true that the Scriptures say that followers of Christ will reign forever with Him (Rev. 22:5), is this the one concept that we should emphasize to our unbelieving neighbors?  I don’t think so.

What should we emphasize first as the motivation for our unbelieving friends to come to Christ?  Should reigning forever with Christ be it?  I’m not so sure that reigning will be the one thing that causes an unbeliever to make the leap of faith toward Christ, and I’m not so sure it should be.

Shouldn’t we be quick to first emphasize the fact that the only way to be made right with God is to believe and receive Christ’s free gift of forgiveness?  Shouldn’t we emphasize the fact that the cost of our sinfulness is separation from God, and the only way to bridge that chasm of separation is by believing that Christ’s death on the cross took the place of the death we all deserve?  Shouldn’t we emphasize the incredible love that God has for us in that He would be willing to sacrifice His Son in order to satisfy the debt that we all owe?

I know that this church is trying to be cute and catchy with their sign, but I wish they would think about the message they’re sending to the unbelievers who pass by it each day.  Yes.  Followers of Christ will reign with the Lord forever – which is no small thing – but the message of the gospel is so much more than that.